Why Greenery is the Color of 2017?

12/10/2017

What colour can be better than a fresh, vibrant green to express our desire for a fresh start amid a tumultuous social and political environment ? Pantone promptly answered the call, and presented Greenery – Pantone 15-0343 TPX – as their choice for Colour of the Year 2017.Speaking about the colour announcement Leatrice Eiseman, Executive Director of the Pantone Colour Institute said: “Greenery bursts forth in 2017 to provide us with the reassurance we yearn for amid a tumultuous social and political environment. Satisfying our growing desire to rejuvenate and revitalize. Greenery symbolizes the reconnection we seek with nature, one another and a larger purpose.”We are all aware of the growing care for craft, for nature and for authentic materials – the more live connected, stressful and tech-driven lives, the more we crave for honest and natural tactilities that reconnect us to what really matters, in apparel as well as interiors. And this yellow-green shade does just the great job to evoke the first days of spring. And this is exactly what we need to surround ourselves with. Not to mention that the importance of greenery across all aspects of our lives – from workspace to home, from the bathroom to the hotel lobby, from what we wear to of course what we eat.